The body produces collagen every day and it accounts for 90% of the skin's volume. From the age of 25-35 onwards, collagen production diminishes in our bodies at a rate of about 1.5% a year. Once this begins to happen, the dreaded signs of ageing begin to appear. As we age our body’s ability to make new Collagen slows down and the Collagen fibers in the skin lose their moist texture resulting in fine lines and eventually wrinkles. AHS Collagen as a supplement will help to top up the bodies natural reserves helping to re-hydrate and plump these fibers resulting in a fresh rejuvenated younger looking complexion.